The training is intended to introduce the Design Thinking method as an effective approach to solving complex challenges. Through concrete examples and practical tools, participants will learn how to use design thinking to improve team collaboration, generate innovative solutions, and make more user-centered decisions.
Content
Introduction to Design Thinking
– What is Design Thinking and why is it useful in companies and other organizations
– Real-world examples / Case studies from practice
The 5 Phases of the Design Thinking Process
– Empathy – understanding users’ needs
– Define – framing the problem
– Ideate – generating ideas using creative methods
– Prototype – building simple, tangible solutions
– Test – gathering feedback for improvement
Practical Tools and Methods
– Empathy Map
– User Journey
– How Might We questions
– Brainstorming Canvas
– MVP (Minimum Viable Product)
– Feedback Grid
Mini Challenge (Practical Workshop)
Participants work in groups to solve a real-world challenge from their work environment by following the steps of the Design Thinking process.
Learning objectives
- To understand the fundamental principles and phases of the Design Thinking method
- To use practical tools for analyzing, creating, and testing ideas
- To develop skills for integrating the user perspective into product and business decision-making
- To encourage innovation and collaboration within teams
- To prepare participants for independently using the approach in everyday challenges
Target group
- Heads of department, team leaders, product managers
- Professional staff who lead projects or participate in solution development
- Middle management in companies, public administration, and service industries