The lecture will present the importance of a good user experience of services and products, the key design processes and methodology for evaluating user experience, as well as trends and standards in this area, using practical examples.
Content
- user interfaces – history, development and types of different interfaces
- rules and procedures for the design of user interfaces
- current trends in user interface and service design
- the main components of the user experience
- analysis (of users, needs, competition, market, etc.)
- information architecture and user interface concept
- Prototyping (types, approaches, importance)
- interaction design and interactivity
- design (concept of appearance, design system, overall graphic design, variations to ensure completeness, practical examples, trends)
- Ensuring accessibility for people with different disabilities (challenges and solutions)
- methods for evaluating user interfaces
- evaluation procedures and analysis and interpretation of results
Learning objectives
- understanding of basic user experience and design concepts and their importance in creating successful products or services
- knowledge of key approaches for designing intuitive and user-friendly interfaces in line with standards and current trends
- understanding the user’s needs, wants and challenges
- understanding the importance of user testing and getting feedback to improve products or services
- understanding the importance of information architectures and navigation patterns for improving the user experience
- knowledge of the basics of data analysis and interpretation of user experience evaluation results
Target group
- designers of user interfaces and services
- website designers
- web and mobile app designers
- customer advisors
- programmers working on user interface layouts
- Anyone who wants to improve interaction with their users and achieve better user experience results